Role Summary

Due to exciting growth, we are currently looking for a Fire Division Sales Manager to champion and oversee the development, enhancement, and promotion of fire products into the market. This is a brand-new position, reporting directly into the Head of Sales, with a very unique opportunity to grow and develop the new division with a very forward-thinking Security Distribution business. The successful person will have a deep understanding of fire safety technologies, products, and market trends in order to support our cross functional teams in effectively positioning our products in the market.

Reporting to:

Head of Sales

Main Responsibilities

  • Develop and implement strategic plans for the fire division, aligning with the overall goals and objectives of the Company.
  • Provide a real drive to the division within the Sales Team; inspiring and motivating team members to achieve set targets and goals.
  • Foster a positive and inclusive work environment that encourages teamwork, innovation, and professional development.
  • You will need to achieve individual sales and KPI targets.
  • Collaborate with our CTO, Technical Team (pre/post sales) and Purchasing teams to identify correct stocking levels and product recommendations.
  • Provide feedback to the CTO on market technology trends and brands within this market that will compliment and aid growth.
  • Liaise and advise customers and colleagues with product specification.
  • Collaborate with sales and marketing teams to align product awareness (via company website mainly) and strategies with market needs and create effective go-to-market plans.
  • Collaborate with the marketing team to create compelling product messaging, collateral, and promotional materials.
  • Provide support to the sales, technical and customer service (pre/post sale) departments.
  • Preparing quotations and processing orders through Sage 200. Upselling products will form part of this to increase revenue.
  • Assisting with incoming telephone queries and requests such as customer enquiries.
  • Providing excellent customer service.
  • Liaising with the customer to keep them informed of their order progress is also a key requirement.

Key Attributes and Experience

  • Proven experience in the Fire Industry is essential with a proven sales experience/background.
  • In-depth knowledge of fire safety technologies, standards, and regulations.
  • Excellent communication and interpersonal skills for effective collaboration across teams.
  • Attention to detail and a can-do attitude.
  • Team player.
  • The ability to work well under pressure.
  • Strong work ethic.
  • A proactive approach to ensure targets are met.
  • Strong project management and organisational skills.


Salary and Benefits

  • Generous and highly competitive financial package that can be negotiable and tailored to the successful candidate
  • Modern ambitious business based in Cardiff with a relaxed atmosphere with a strong culture of togetherness and mutual success
  • Regular company social events
  • Company pension
  • Private healthcare scheme
  • 25 Days Holiday Allowance plus Bank Holidays; increasing to 28 days Holiday Allowance after 3 years’ service
  • Buy/Sell Holiday Scheme
  • Company Sick Pay Scheme
  • Income Protection
  • Employee Assistance Programme
  • Annual Flu Vaccination
  • Free parking

To apply for this role please email your CV to