Welcome to the “World of Rod”! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world. We have been building our community since 2001, when we started to design and build our cable rods here in the amazing Welsh Valleys. We are located in the town of Blaenavon, a World Heritage Site whose population played a part in the industrial revolution. So whilst we may not be Silicon Valley, we are surrounded by a culture of innovation dating back over 200 years.

LISTENS, INNOVATES AND DELIVERS – Our approach is to ‘Listen, Innovate and Deliver’ in everything we do.

LISTEN to the needs of our customers and understand the problems tradesmen face every day.

The next stage is to INNOVATE. Our tools are designed to overcome problems and difficulties. Working with end users, we develop product solutions, which allow you to work smarter, not harder!

Then we DELIVER. Super Rod is committed to delivering the highest levels of quality in both our products and service.

We are proud to offer a range of labour saving tools, designed to meet the needs of tradesmen involved with the installation of cable.
These tools save time, reduce frustration and increase productivity!

In 2014, Super Rod partnered up with Klein Tools, the world’s leading manufacturer of hand tools designed specifically for the professional electrician, further enhancing its offer to European contractors. With 160 years of experience going into every Klein Tools product, installers are guaranteed a hand tool that lasts a lifetime and helps you work safer and more efficiently.

“At Super Rod our customers are at the heart of everything we do, and our partnership with DVS has given us a valuable insight to the needs and requirements of their customers. The result is a dedicated kit, purely aimed at the needs of any CCTV installer, System Builder. This collaboration between two companies with such a strong focus on customer engagement is great news for all involved and we look forward to bringing more solutions to market in the near future #workingsmarter.’ ”

Malcolm Duncan Super Rod, Managing Director


To celebrate our New Partnership with Super Rod, we are giving our customers the chance to Win a DVS x Super Rod #REALINSTALLERS Kit. To find out how visit our Social Media channels.



Super Rod Ferret WIFI Multipurpose Wireless Inspection Camera and Cable and Pulling Tool, streams directly to Smart Devices, 12m wireless range, rechargeable battery, case included.


Super Rod Polymer Rod Set of 4 is a non-conductive cable routing tool, perfect for use in electrically sensitive areas.


Super Rod Cable Tongue Pro is designed for pulling cables through walls, above ceilings, below floors and anywhere else a cable needs to go.


Super Rod Cable Tongue (3.6m), designed for pulling cables through walls, above ceilings, below floors and anywhere else a cable needs to go.


Super Rod Gekko Gripper, for routing cables through floor voids.


Super Rod Chain & Magnet, 480mm, simple but effective method for routing cable.


DVS x Super Rod #REALINSTALLERS Kit, Custom kit with tools required for installing CCTV, including: 2 x Black Rod 6mm/1000m rod (CR-BX), 4 x Red Rod 5mm/1000m rods (CR-RX), 4 x Yellow Rod 4mm/1000m rods (CR-YX), 2 x Nylon Rod 1000mm (CR-NX), Glo Swivel (CRSW), Flexi-lead (175mm) (FL175-5), Domed Bullet (CRDB1.0), Flat Bullet (CRFB1.0), Magnetic Bullet (CRMB1.0), Spike Bullet (CRSPB1.0), Chain and Magnet (CRCM) , SuperGrips 11-15mm (CRSK-1115), SuperGrips 4-6mm (CRSK-0406), Glo Glider (SRGLIDER-P), SuperRod x #REALINSTALLERS Carry Case (SR-BAG), SRQD10 Quick Drill 10mm x 400mm (SRQD10).